To support the growing multimedia needs of RICH Payment Solutions, this project focused on building a set of Video Guidelines that ensure all video content aligns with the brand’s identity and communicates with clarity, consistency, and professionalism.

Project Highlights:

• Logo & Animation Rules – Defined how the brand logo appears in motion, including intro/outro animations, transitions, and placement.

• Typography & Lower Thirds – Standardized typefaces, sizes, and motion styles for on-screen text, titles, and captions.

• Color & Graphic Elements – Established brand color usage, motion graphics, and icon animations for visual cohesion.

• Tone of Voice & Scripting – Outlined best practices for scripting, voiceover style, and tone to maintain brand personality across video formats.

• Aspect Ratios & Formats – Provided guidelines for vertical, horizontal, and square formats optimized for different platforms (social media, ads, internal presentations, etc.).